Insights, Trends & Ideas in Packaging

Packaging continues to evolve quickly, and as brands compete for consumer attention, certain trends are shaping how packaging looks — and how it performs — in 2026. While many trend reports come from the design world, these shifts also matter for folding carton packaging, influencing material choices, finishing options, and how cartons fit into overall brand strategies. Below are the key trends that matter most for brands considering folding cartons and paperbox packaging in

Introduction: Why the Unboxing Experience Matters More Than Ever The unboxing experience  is no longer just a moment between purchase and usage — it’s a vital part of your brand’s identity. As consumer expectations grow and social media continues to accelerate product discovery, the unboxing experience has become a powerful marketing tool. In 2026, a memorable unboxing moment can influence buying decisions, build brand loyalty, and turn everyday customers into content creator

If you’ve ever felt overwhelmed by print lingo or unsure about how to prepare your packaging artwork, you’re not alone. At International PaperBox, we get asked a lot of great questions—some more often than others. So we’ve compiled answers to a few of the top ones we hear from customers, designers, and curious minds alike. Whether you're launching a new product or fine-tuning your packaging, these insights will help you better navigate the world of folding cartons and custom

In the age of social media, first impressions are everything. Consumers don’t just open a package—they experience  it. From the anticipation of tearing into a beautifully designed box to the sensory satisfaction of high-quality materials, packaging plays a pivotal role in branding and customer perception. And with influencers documenting their unboxing experiences to millions of followers, your packaging has the power to leave a lasting impression that drives brand loyalty an

New exciting investment brings additional services and possibilities, accuracy, and exceptional quality UV capability is a key feature being used for fast drying, specialty coating work, and abrasion resistance Higher standards for quality call for new digital color control and inspection systems Strong, amazing relationship with Koenig & Bauer showcases its professionalism, integrity, responsiveness, and education (Left to right) Jim Johnson, prepress/CAD manager; Lee Burn